We are a CBMT Approved Provider

Rock That Practice

By Rachelle Morgan, MA, MT-BC and Mary Altom, MT-BC


Learn the basics of starting and growing a private practice in music therapy with this course. First, identify your ideal client and learn how to do market research on how best to reach that client. Then, learn powerful sales and marketing techniques so that you can share your services with your ideal client and invite them to become customers. Finally, learn how to build systems in your business to help everything run smoothly and efficiently. Throughout the course, discuss your own business development efforts with the instructors and other group participants

Board Certification Domains

  1. Participants will identify three ways to learn more about their ideal client. (CBMT Domains I.A.1, 4; IV.A.2, 3, 4; IV.B.4)
  2. Participants will describe three marketing techniques to use in their private practice. (CBMT Domains IV.B.5, 6, 8, 20)
  3. Participants will describe a four-part consultation (sales) model for their private practice. (CBMT I.A.1, 4; I.D.2c, 4, 5; III.B.10; IV.B.4, 5, 7)
  4. Participants will identify four business systems to implement within their private practice. (CBMT Domains IV.B.15, 16, 17, 18, 19)

Prerequisites: Participants need a computer or other device with a broadband internet connection. A Facebook profile is recommended but not required. The course forum is held in a Facebook group. Participants may submit insights via email in lieu of the Facebook forum. 


Rachelle Morgan, MA, MT-BC is the founder of Soundscaping Source, where her mission is to bring meaningful music experiences to older adults and their caregivers, all the way to the end of life. Rachelle has been in clinical practice as a music therapist since 2004, and she maintains a private practice in Kansas City, where her team serves older adults in senior living and hospice. Rachelle is on the faculty of Saint Mary-of-the-Woods College and is in demand as a speaker, consultant, and staff trainer on topics related to music and eldercare. She is passionate about empowering music therapists in their work with older adults and as business owners. 

Mary Altom, MT-BC has built a thriving business to consumer music therapy practice from the ground up. Starting as a solo practitioner in 2011 and growing to a team of six at two locations, we have served hundreds of families directly through private pay, grants, and insurance reimbursement. Mary has served on the board of the Southwestern Region of AMTA and on the Texas state task force for music therapy recognition. She is passionate about empowering other music therapists to dream big in their practice so that more families can access services and benefit from music therapy.

Schedule of Video Course Format


Rock that Practice: Start Here 

  1. Video: Welcome to Rock that Practice – 1:33
  2. Take the self assessment 
  3. How to get on the group coaching calls
  4. Bonus notification
  5. Introductory Group Call – 60:00

Module 1: Identify Your Ideal Clients

  1. Download Your Module 1 Workbook
  2. Video 1: Your Ideal Business – 16:17
  3. Video 2: Your Ideal Client – 17:59
  4. Video 3: Market Research – 18:03
  5. Video 4: Like Minded Businesses – 12:58
  6. Video: Conversation with Mary and Rachelle – 28:29
  7. Group Call Module 1 – 60:00

Module 2: Attract and Retain Your Ideal Clients

  1. Download Your Module 2 Workbook
  2. Video 1: Overview – 16:20
  3. Video 2: Word Of Mouth Strategies – 30:51
  4. Video 3: Event Marketing Strategies – 34:34
  5. Video 4: Advertising Strategies – 37:23
  6. Video 5: Sales Strategies – 28:06
  7. Video 6: Client Retention Strategies – 11:21
  8. Video 7: Dealing with Feelings Around Setbacks – 15:24
  9. Group Call Module 2 – 60:00

Module 3: Setting Up Systems for Success

  1. Download Your Module 3 Workbook
  1. Video 1: Where Will You Work? ( Clients’ Homes and Your Home) – 28:58
  2. Video 2: Where Will You Work? (Shared Spaces, Dedicated Clinic/Center Spaces) – 23:32
  3. Video 3: Your Policies and Procedures – 20:59
  4. Video 4: System Overview – 13:10
  5. Video 5: Organization, Scheduling, and Documentation Systems – 14:18
  6. Video 6: Financial Management Systems – 16:01
  7. Video 7: Marketing Systems – 20:15
  8. Video: Conversation with Rachelle and Mary – 44:02
  9. Group Call Module 3 – 60:00

Final points

  1. Final Video – 3:07
  2. Complete the Marketing Self Assessments
  3. Access to action planner
  4. Course evaluation
  5. Bonus video- Scaling Your Biz – 45:02
  6. Certificate distribution

Total time: 690 minutes

Course Evaluation:

A self administered survey will be taken pre and post course to assess growth. An opportunity evaluation form will also be completed upon the end of the course. 

Number of CMTEs: 13 

Price: $497 includes course workbook, e-videos, group calls, and discussion forum.

Typical access period: 60 days

Refund Policy:  Refunds are granted or denied on a case-by-case basis.Refund requests must be accompanied by a thorough explanation and completed course workbook and assignments. No refunds are given after 30 days of purchase date. Send an email to [email protected] for more information.

CBMT Relationship:

Rock that Practice is approved by the Certification Board for Music Therapists (CBMT) for 13 Continuing Music Therapy Education credits. Soundscaping Source, Approved Provider #P-193 maintains responsibility for program quality and adherence to CBMT policies and criteria.