ROCK THAT CONTRACT
READY TO LAND YOUR
Dream Contract?
Get prepared, confident, and
ready to rock their world!
Get ready to...
Rock That Contract!
Spring Group Cohort Opens in April 2020.
Register now for early access to course materials.
Can you relate?
- You feel helpless when it comes to the business end of music therapy. You think, “why didn’t they teach us this in school?!?”
- You get tongue-tied when someone asks you to explain music therapy. You’re so passionate about your work, but you suspect your message isn’t getting through.
- You’re exhausted from trying to find the right person to talk to and making no headway, even though it seems like you’ve contacted every person you can think of.
- You’ve done a ton of WORK in establishing your practice, but no one is calling you to set up a contract.
- You wonder whether earning one more degree or one more certification will finally give you the qualifications you need to get that dream contract – but you suspect that it’s still the business skills you need to make things happen.
- You can’t sleep at night, worrying that you’ll have to give up on your passion for music therapy and get a job in another setting or another field.
I’ve been through all of these thoughts and feelings over my years of practice. I know firsthand how HARD it is to keep going when it seems like that ideal music therapy contract is just out of reach. It sucks. But there is an alternative.
What if you could get the help you need to land your ideal contract?
How's this for a dream scenario?
You’re walking into a final meeting with your ideal partner, and you cannot wait to deliver your proposal.
You know that they’re an awesome organization and that you’ve designed the music therapy program that is perfect for them.
You know this program meets your business needs, too. You will be paid what you deserve for the wonderful work you do.
You can not wait to see your first client (and receive your first check)!
You are so excited, you could burst!
You are confident, prepared, and ready to rock their world!
You CAN live out your dream vision for music therapy work!
I know you are passionate about music therapy. You know in the very depths of your soul that you are meant to be sharing music with people in healthcare and education settings. But when it comes to business, you stumble.
That's what I help you overcome. I'll show you how to...
Rock That Contract!
Hi, I'm Rachelle.
You and I share a passion for music therapy. I’ve been doing music therapy for more than a decade, gradually narrowing my focus to work with older adults and people in end-of-life care. I treasure the times I get to spend sharing music with people, and I feel tremendously honored to have the opportunity to do this work.
I’ve also been through the wringer when it comes to getting work as a music therapist and growing a business that fits my passion. In my 13 years of practice, I’ve started businesses in two cities, and I’ve developed contracts with dozens of companies. These contracts have run the gamut from tiny nursing home contracts to huge referral-based hospice programs, regular groups in residential care for adolescents to one-time drum circles for retreats for cancer survivors. Now the Soundscaping Source team has grown bigger than me, and we are continuing to pursue new contracts for music therapists in Kansas City to fill.
For the last few years, I’ve also been helping other music therapists define and refine their business relationships with hospices, senior living communities, and other healthcare organizations. I love teaching MTs about all the nuances of the healthcare business and then helping them distill this information down into something they can apply to their own individual situation, in their own corner of the world.
Since 2014, I’ve been helping music therapy business owners address the nitty-gritty of getting contract work in a variety of healthcare and education settings. I can’t wait to help some more wonderful MTs get themselves out there serving clients (and making the money they deserve!)
I'm going to help you rock it!
This is what we'll accomplish together when you Rock That Contract:
The Rock That Contract program is designed to give you the training and support that you need to land your next music therapy contract.
Learn how to choose the right organizations to target for contracting opportunities.
Learn how to find the right stakeholders to move your program through and how to nourish your relationships with them.
Develop the materials you need to present a proposal and start running your music therapy program as soon as they sign on the dotted line.
Deepen your understanding of the healthcare industry – from a business perspective, not just a clinical one.
Not only will you get the know-how, you'll also receive my full support in putting this new knowledge into action.
You will:
• Gain confidence in reaching out to stakeholders.
• Be challenged to stretch outside your comfort zone.
• Be held accountable for the actions you say you’re going to make.
• Feel the support of other MTs doing the same tough business development work.
• Celebrate your successes with people who understand the process!
If you’ve ever been to a business-building session at a conference and then found yourself in the exact same place months (or years) later, you know that having support and accountability to put this information into action is vital!
We value your privacy and protect it. Learn what we collect and how we handle information by viewing our Privacy Policy.
Don't take our word for it. Past participants said...
Alicia Carol
“This program was very informative in an interactive way. It is a course that allows you to study at your own pace and yet have support when needed. Thank you for the support in learning how to Rock That Contract.”
Rae Inmon
“This program helped me to build my confidence as professional, and the materials are very helpful springboards that helped me develop my own marketing materials.”
Nancy Krutenat
“Rock That Hospice Contract provides the learner with the information needed to land that contract, from the very first step to the signature. Rachelle is an experienced music therapist with invaluable information that she graciously shares with her colleagues so they can be successful. I am now more motivated to expand my practice, hospice and non-hospice. Thank you, Rachelle!” ~ Nancy Krutenat, MMT, LCAT, MT-BC – LifeSongs
Jennifer Buehler
“This is a very thorough course and covers a lot of bases. Especially helpful to me are the downloadable materials that I can refer to again and again as I work to build my business. I feel more confident in reaching out to facilities or organizations that may benefit from my services.”
Richelle Kroenig
“Rachelle’s Rock That Hospice Contract program provides much-needed information for a music therapy business owner! I found that the information stretched to other areas in my business, separate from hospice work, and gave me a clear direction on where to start. The “Done for You” materials saved me so much time…something that business owners are always needing more of. With scripts on how to answer common questions to developing strong business and marketing skills, Rachelle has done all of the work and organized the information in a way that makes sense and “sticks with you”. Thank you, Rachelle, for sharing your expertise!”
Laura Wilson
“This program has really helped give me the confidence to start my business. We don’t get a lot of ideas during college of how to do everything. Rock that Contract really gives you a week by week list of steps and considerations for your business. Rock That Contract has really helped me get going with my business. As someone who had nothing when starting this program. Now I can say I am ready to sign that first contract.”
Jennifer Monsen
“I’m feeling encouraged! I knew this would be beneficial going in, but I got a lot more out of this course than I anticipated. There’s a huge amount of material covered that I know I’ll be referring to for years to come.”
Leslie Meadows
“Rachelle’s course was extremely well organized and appropriate for both new MT’s and seasoned professionals. I have had my own business for more than 10 years, so knew some of the things Rachelle covered, but there was also a lot of rich material I had never thought about. Her presentation style and examples to go with each point really aid in the understanding of how each contact with a potential customer could go.”
Kirstin Roybal
“Before taking this course I felt overwhelmed with even taking the first steps in gaining new contracts. After taking Rock that Contract, I have more confidence in my business skills and marketing skills to reach out to those potential target clients for new contracts. Rachelle’s expertise, materials, and resources in this course are invaluable. I would highly recommend this course.”
Angie Biehl
“Building a business is difficult. Advocating for music therapy can also be difficult. As a private practitioner in music therapy, one can become rather overwhelmed with the responsibility of both of these aspects. RTC gave me the tools that I needed to make a plan and move forward in building a successful music therapy business. Instead of all these ideas and expectations whirling around in my head, I now have a clear picture of what I want for my business and how to achieve that through practical application. Rachelle really has thought of everything and examined all of the aspects of securing music therapy contracts. She lays it all out there for you to see, explains every aspect very clearly, and gives you the tools to put the process in motion. I will come back to these materials and processes repeatedly as I continue to build my music therapy business.”
Kat Fulton
“Rachelle’s work is incredibly valuable and needed in the world. I admire Rachelle’s dedication to serving older adults with the utmost dignity and respect. Her depth, insight, knowledge, and most of all PASSION continue to blow me away with everything that she produces.
Additionally, it is no surprise to me that she comes in high demand as a mentor to music therapists, caregivers, and administrators. She is world class, and I would recommend her work to anyone!”
Christy Pansegrau
“I have gained more confidence in myself as a professional and as a business owner. The first year had a big learning curve but now that I know what to expect and more about how I want my practice to look I feel confident moving forward and pursuing contracts that will fit within that scope.”
Noel Anderson
“The “Rock That Contract” program is very thorough and gives you the tools and knowledge to proceed with confidence.”
Heather Ellsworth
“Rachelle is extremely thorough about teaching all the steps necessary to start a music therapy private practice. The assignments she gives make sense chronologically, and it’s very helpful that the materials are online for future reference. I learned a ton!”
Meghan Callaghan
“With Rock That Hospice Contract, I was able to negotiate a hospice contract with conditions I prefer. Having a live discussion with others during this program helped to keep me accountable, and I appreciated being able to ask specific questions. Now I feel like I have the resources to become an integrated part of my hospice team.”
Katie Corbett
“After completing the Rock that Hospice Contract program, I have an entirely new level of confidence when meeting with, calling and emailing potential leads. I also have the resources I need – contracts, assessments, charting, and marketing – ready to go, which has saved me so much time and research. This course has given me a leap in my business and professional skills!”
Alysha Suley
“Rachelle is a no-nonsense businesswoman who has a lot to offer from her years of experience. She is wise and savvy, and even more impressive when you find out she’s juggling motherhood and business.”
Meg Harmon
“Starting a business as a young professional is terrifying and isolating. Joining Rock that Contract was a pledge to myself that I was serious and committed to making my business a reality. With the help of Rachelle and my fellow “rockstars,” I have more direction, confidence, and grace for myself as I grow my business.”
Alison Albino
“I have a much deeper understanding of what will help me be a successful business owner. Rock That Contract was a comprehensive course that marries being a business owner and a music therapist beautifully.”
Katherine Halliwell
“This program helped me to achieve the focus that I needed to take the next steps toward gaining new contacts and clients. It also helped me define my business and services in a clear and concise way that I can be confident about when reaching out to potential partners and clients.”
Kim Rodgers-Melnick
“This program helped me grow personally and professionally and gave me the tools and resources that I needed to feel more confident in my new role as an independent contractor and business owner.”
Here's how we'll rock it...
Our journey together comes in three big steps over 60 days, beginning with a self-assessment, and ending with your plan of action laid out for the next 90 days.
Before We Begin
To make sure you’re ready to dig in, we’ll start by getting you ready for the business development process. That means assessing where you are now and defining your vision for where you want to go with your work. We dream big, then get down to business.
Module 1: Identify The Right Organization
In this first step, you’ll figure out where it is you want that first contract to be. You’ll gain a clearer understanding of the healthcare industry as a whole and start doing market research in your local area. You’ll learn how to build up and draw from your professional network so that you can find out what you need to know about the organizations in your area that you may want to serve. This will prepare you to choose the one or two organizations to get your attention first.
Module 2: Build Relationships
Once you identify the organizations you want to serve, you must start building relationships with their people. In this step, you will identify the stakeholders and decision makers within the organizations you are targeting. You’ll learn strategies for getting in contact with those key players by phone, email, mail, and in-person meetings. You’ll discover how to position yourself and your business as you meet with people, and you’ll learn how to address common questions and concerns from decision-makers. And, I’ll be with you all the way as you start reaching out. We’ll take fear and overwhelm out of the picture as you move forward.
Module 3: Define Your Program
In this step, you’ll design your dream program, and we’ll get down to the nitty- gritty of what to propose to your chosen organization. We’ll talk about contracts and organizational policies, and we’ll consider the procedures and documentation that you’ll need to put in place so that your program is a successful one. We’ll also think beyond the music therapy session to other services you could provide to an organization, including staff education and consultation.
Define The Next 90 Days
When our program ends, you won’t be left hanging! By the end of this program, you’ll be confident and prepared, ready to step into your next 90 days with an action plan for building on your momentum as you develop your business.
Once you identify the organizations you want to serve, you will start building relationships with their people. In this step, you will identify the stakeholders and decision makers within the organizations you are targeting. You’ll learn strategies for getting in contact with those key players by phone, email, mail, and in-person meetings. You’ll discover how to position yourself and your business as you meet with people, and you’ll learn how to address common questions and concerns from decision-makers. And, I’ll be with you all the way as you start reaching out. Fear and overwhelm will be out of the picture as you move forward.
Angie Biehl
“Building a business is difficult. Advocating for music therapy can also be difficult. As a private practitioner in music therapy, one can become rather overwhelmed with the responsibility of both of these aspects. RTC gave me the tools that I needed to make a plan and move forward in building a successful music therapy business. Instead of all these ideas and expectations whirling around in my head, I now have a clear picture of what I want for my business and how to achieve that through practical application. Rachelle really has thought of everything and examined all of the aspects of securing music therapy contracts. She lays it all out there for you to see, explains every aspect very clearly, and gives you the tools to put the process in motion. I will come back to these materials and processes repeatedly as I continue to build my music therapy business.”
Meg Harmon
“Starting a business as a young professional is terrifying and isolating. Joining Rock that Contract was a pledge to myself that I was serious and committed to making my business a reality. With the help of Rachelle and my fellow “rockstars,” I have more direction, confidence, and grace for myself as I grow my business.”
Alysha Suley
“Rachelle is a no-nonsense businesswoman who has a lot to offer from her years of experience. She is wise and savvy, and even more impressive when you find out she’s juggling motherhood and business.”
Leslie Meadows
“Rachelle’s course was extremely well organized and appropriate for both new MT’s and seasoned professionals. I have had my own business for more than 10 years, so knew some of the things Rachelle covered, but there was also a lot of rich material I had never thought about. Her presentation style and examples to go with each point really aid in the understanding of how each contact with a potential customer could go.”
Heather Ellsworth
“Rachelle is extremely thorough about teaching all the steps necessary to start a music therapy private practice. The assignments she gives make sense chronologically, and it’s very helpful that the materials are online for future reference. I learned a ton!”
Christy Pansegrau
“I have gained more confidence in myself as a professional and as a business owner. The first year had a big learning curve but now that I know what to expect and more about how I want my practice to look I feel confident moving forward and pursuing contracts that will fit within that scope.”
Meghan Callaghan
“With Rock That Hospice Contract, I was able to negotiate a hospice contract with conditions I prefer. Having a live discussion with others during this program helped to keep me accountable, and I appreciated being able to ask specific questions. Now I feel like I have the resources to become an integrated part of my hospice team.”
Noel Anderson
“The “Rock That Contract” program is very thorough and gives you the tools and knowledge to proceed with confidence.”
Kim Rodgers-Melnick
“This program helped me grow personally and professionally and gave me the tools and resources that I needed to feel more confident in my new role as an independent contractor and business owner.”
Jennifer Buehler
“This is a very thorough course and covers a lot of bases. Especially helpful to me are the downloadable materials that I can refer to again and again as I work to build my business. I feel more confident in reaching out to facilities or organizations that may benefit from my services.”
Richelle Kroenig
“Rachelle’s Rock That Hospice Contract program provides much-needed information for a music therapy business owner! I found that the information stretched to other areas in my business, separate from hospice work, and gave me a clear direction on where to start. The “Done for You” materials saved me so much time…something that business owners are always needing more of. With scripts on how to answer common questions to developing strong business and marketing skills, Rachelle has done all of the work and organized the information in a way that makes sense and “sticks with you”. Thank you, Rachelle, for sharing your expertise!”
Kirstin Roybal
“Before taking this course I felt overwhelmed with even taking the first steps in gaining new contracts. After taking Rock that Contract, I have more confidence in my business skills and marketing skills to reach out to those potential target clients for new contracts. Rachelle’s expertise, materials, and resources in this course are invaluable. I would highly recommend this course.”
Katherine Halliwell
“This program helped me to achieve the focus that I needed to take the next steps toward gaining new contacts and clients. It also helped me define my business and services in a clear and concise way that I can be confident about when reaching out to potential partners and clients.”
Jennifer Monsen
“I’m feeling encouraged! I knew this would be beneficial going in, but I got a lot more out of this course than I anticipated. There’s a huge amount of material covered that I know I’ll be referring to for years to come.”
Alison Albino
“I have a much deeper understanding of what will help me be a successful business owner. Rock That Contract was a comprehensive course that marries being a business owner and a music therapist beautifully.”
Rae Inmon
“This program helped me to build my confidence as professional, and the materials are very helpful springboards that helped me develop my own marketing materials.”
Laura Wilson
“This program has really helped give me the confidence to start my business. We don’t get a lot of ideas during college of how to do everything. Rock that Contract really gives you a week by week list of steps and considerations for your business. Rock That Contract has really helped me get going with my business. As someone who had nothing when starting this program. Now I can say I am ready to sign that first contract.”
Nancy Krutenat
“Rock That Hospice Contract provides the learner with the information needed to land that contract, from the very first step to the signature. Rachelle is an experienced music therapist with invaluable information that she graciously shares with her colleagues so they can be successful. I am now more motivated to expand my practice, hospice and non-hospice. Thank you, Rachelle!” ~ Nancy Krutenat, MMT, LCAT, MT-BC – LifeSongs
Alicia Carol
“This program was very informative in an interactive way. It is a course that allows you to study at your own pace and yet have support when needed. Thank you for the support in learning how to Rock That Contract.”
Kat Fulton
“Rachelle’s work is incredibly valuable and needed in the world. I admire Rachelle’s dedication to serving older adults with the utmost dignity and respect. Her depth, insight, knowledge, and most of all PASSION continue to blow me away with everything that she produces.
Additionally, it is no surprise to me that she comes in high demand as a mentor to music therapists, caregivers, and administrators. She is world class, and I would recommend her work to anyone!”
Katie Corbett
“After completing the Rock that Hospice Contract program, I have an entirely new level of confidence when meeting with, calling and emailing potential leads. I also have the resources I need – contracts, assessments, charting, and marketing – ready to go, which has saved me so much time and research. This course has given me a leap in my business and professional skills!”
Here's what you'll get...
For each of the 3 modules described above, you’ll get video training and action guides in our password-protected online training center. Each step is broken down into bite-sized videos so you don’t get overwhelmed and action guides to keep you moving forward.
We have three group coaching sessions scheduled during our program, with one focused on each module. During these video conferences, I’ll answer any questions you have about the training materials, and we’ll talk about how to apply what you’re learning to your unique situation. Most importantly, I’ll help you get past the overwhelm and fear that is keeping you from taking action.
In addition to our group calls, you get one dedicated 1:1 call with me, to talk about anything having to do with your business. You’ll be amazed at how much we can accomplish in this short, focused time together.
Between our calls, you’ll find the support you need in our private Facebook group, just for the people in the Rock That Contract program. Here you get to ask questions, bounce your ideas off others, and share the successes you’ve had in putting your new knowledge into action.
Creating documents from scratch? You ain’t got time for that! This is why you’ll have access to done-for-you materials and templates ready to download and adapt for your purposes as you research your market, connect with stakeholders, and propose your program.
All of the trainings, done-for-you-materials and templates, call recordings, schedules, and other information will be housed in one user-friendly website. Got a question? You’ll find it here. (And if you can’t, email us for an answer ASAP!)
As my gifts to you, you'll also receive...
Bonus 1:
EXPERT INTERVIEWS
As an extra gift, you’ll get to listen in on an hour-long interview with TWO rock star music therapy business owners. You’ll hear from Kat Fulton, founder of MusicTherapyEd.com and Sound Health Music, and Jona Jeffcoat, founder of Infinity Music Therapy Services.
Between the two of them, they have contracts in about every clinical setting you can imagine, plus clinics for private clients. Their businesses have served many hundreds of clients and have employed dozens of music therapists. The wisdom they share in these interviews might just be priceless!
Bonus 2:
TWO MONTHS OF MT INSIDER
As an added bonus, you’ll also get access to MT Insider, our monthly membership program for music therapy business owners and clinicians.
Here you can connect with peer support in our private Facebook group, and you’ll have access to a ton of additional downloadable online resources related to music therapy business and clinical work.
You’ll also have access to office hours with me – your opportunity to have a private laser coaching session focused on whatever issues are on your mind.
This means up to four additional private laser coaching sessions during your time in Rock That Contract – a $350 value by itself!
Fast Action Bonus!
Join by midnight on Sunday, September 22, and in addition to all of the fantastic content and support in Rock That Practice, you’ll also get a Promotional Material Review ($175 value). Rachelle will do a personal video review of a marketing piece that you send to us, so you can use that feedback to improve your messaging or design.
No more wondering if you’ve got the look, style, and message that reflects the services you share with the world. You can be confident that your marketing materials will project your brand and do what they were designed to do – grow your business!
We value your privacy and protect it. Learn what we collect and how we handle information by viewing our Privacy Policy.
Are you ready to Rock?!
You could keep doing this on your own – using all your spare time to read articles and books and delve into the mysteries of the healthcare industry, taking random CMTEs, running into obstacles without anyone to help you navigate them, doing all of your work in isolation, with no one to cheer you on. To be honest, this is the route I chose as a new music therapist. It was not a good idea and I really wish I could have that time back.
DIY Cost = RIDICULOUS amounts of time and energy (believe me, I know)
Or you could start from scratch with a private business coach. You’d get a business expert and cheerleader on your side, but you might spend a ton of time teaching THEM about music therapy and learning on those calls some of the business skills and procedures that you’d get in a more methodical and cost-effective way from Rock That Contract. (In fact, I no longer accept private coaching clients who haven’t completed this program – I’d rather you be efficient with your time and money.)
Private Coaching Cost = $5000+ and time to educate
Or, you could Rock That Contract with your fellow MTs. In 60 days, you’ll be well on your way to landing your new music therapy contract. A few months into that new contract, you’ll have earned back your investment in this program, AND you’ll have more of the skills and systems you need to get more contracts in the future.
Rock That Contract Program Investment starts at $497
Payment plan available.
Get the knowledge and support you need.
Register today!
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